The Woo Woo

Hidden beneath The Mean Fiddler, The Woo Woo is NYC’s first adult-store speakeasy — a playful nod to the gritty, sexy underbelly of 1980s Times Square, reimagined through today’s lens of openness and fluidity. Guests enter through a winding graffiti staircase (created in collaboration with artist Brandon Cruz) before arriving at a retro-inspired sex shop fully stocked with authentic vintage magazines, videos, and curiosities designed to spark conversation and blushes. Behind a red velvet curtain, a VCR-lined bookcase portal buzzes open, transporting guests into a cocktail lounge where nostalgia and seduction collide.

For this project, I shaped every layer of the brand and environment:
→ Brand Identity Design & Development — logo suite, typography, icon design, and a bold visual system that balanced retro grit with modern playfulness.
→ Interior Styling & Art Direction — from neon accents to curated wall treatments, ensuring the atmosphere evoked 1980s Times Square sleaze with a polished twist.
→ Website & Menu Design — digital and print experiences that echoed the brand’s sultry, underground vibe.
→ Sex Store Sourcing & Merchandising — hand-selecting authentic vintage items and display pieces to transform the entryway into an immersive experience that honored the history of the time yet represented all types of humans today.
→ Copywriting & Content Management — playful, provocative language woven throughout menus, signage, and digital channels including a sexual freedom manifesto and news articles for the menu.
→Exterior Styling — subtle street-level cues that set the tone while maintaining the speakeasy mystique.

The result is a transportive venue that blurs the line between nightlife, nostalgia, and art installation — an experience that delights, shocks, and lingers long after the night ends.