Lydia's Social Sports Club

Lydia’s Social Sports Club reimagines the classic neighborhood sports bar as a vibrant, playful clubhouse for connection, competition, and celebration. Located in the heart of the East Village, Lydia’s merges the nostalgia of game-day camaraderie with a modern social spirit. It’s a place built for laughter, late nights, and friendly rivalries, where everyone feels like part of the team.

I led the full creative direction and visual development for the brand, building a design language that’s bold, cheeky, and full of personality. Every detail — from typography to neon to murals — was designed to infuse energy and movement into the space, mirroring the buzz of a game in full swing.

My work for Lydia’s included:
→ Brand Identity Design & Development — a bright, dynamic visual system inspired by classic sports iconography and vintage varsity charm, updated with a modern twist.
→ Art Direction — defining the tone, color palette, and photo styling to keep the space feeling lively, youthful, and cohesive across every touchpoint.
→ Menu & Print Design — developing an approachable yet punchy suite of menus and printed materials that echo the brand’s sense of play.
→ Exterior Styling — creating curb appeal through signage, styling, and design cues that instantly communicate the fun waiting inside.
→ Mural Design — conceptualizing and directing a custom mural that anchors the interior with humor, movement, and a hint of nostalgia.
→ Neon Conception — designing statement neon pieces that serve as both brand identifiers and immersive photo moments.
→ Hallway Artwork Installation — producing a series of playful, themed installations that guide guests through the space and extend the brand story beyond the main bar.

From concept to final execution, Lydia’s was designed to feel like an instant classic — a fresh take on the community sports bar that’s as stylish as it is spirited. The result is a space that invites connection, encourages play, and keeps guests coming back for “one more round.”